Hotel Chains Seek to Encourage Direct Booking

hotelBookingWhen searching for hotels, the majority of users visit major travel booking websites like Expedia, Travelocity, Priceline, and more.  These sites are known for providing deals at a significantly reduced cost which reinforces the assumption that booking through a third party is cheaper than booking directly.

Hyatt is now one of the latest hotel chains looking to change people’s minds about booking directly with a chain by removing the third party and providing incentives, in their case special discounts for direct reservations.  To be more specific, Hyatt is providing a ten percent discount for guests that are members of its free loyalty program and book either through its website or its mobile app.  Hyatt is also willing to match a lower rate within 24 hours of booking and include a twenty percent discount.

Hyatt is following in the footsteps of other chains like Marriott which is also offering discounts for its loyalty program members and rate price matching, albeit with a slightly higher 25 percent discount.  Hilton is yet another hotel chain offering exclusive room rates and other perks if a guest books directly.

While hotel chains don’t necessarily have anything against third party websites, they must pay the site a fifteen percent commission.  By encouraging direct bookings, the hotel is able to keep the commission for itself.

This update is being brought to you by Matrix Renovations, one of the leading companies in hotel renovations.  To learn more about their hotel renovation solutions as well as the company’s construction and installation services, contact them at +1-855-6-MATRIX.

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