A millennial has come to define a person born after Generation X, typically between the early 1980s to around 2000, though there are no precise dates. One trait that’s increasingly defining millennials is how family-oriented they are, and hotels are taking notice of this. Research shows that over forty percent of millennial families tend to travel a minimum of three times a year with children, and hotels are providing experiences designed to cater to families.
In the Asia-Pacific region, the Marriott brand has rolled out a program oriented towards children between the ages of five and twelve designed to be free or low-cost. The activities are designed to cover each stage of childhood from pool games to art lessons, outdoor adventures, and laid back activities so families can spend their downtime relaxing during their vacation.
Several Holiday Inn hotels have what are called KidSuites featuring sleeping alcoves with bunk beds plus a Kid’s Club boasting a variety of activities like swimming with mermaids, surfing, and pirate swordplay.
Ritz-Carlton Hotels & Resorts has begun offering premium children’s programming based around the location of the hotel. For example, desert hikes, art and storytelling are provided at the Dove Mountain Ritz-Carlton while the Amelia Island location allows children to study coral reefs. In Bali, children can plant rice seedlings, ensuring a customized experience at virtually each location.
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