With the changing times and the emergence of millennials, hotels are finding it tricky to stay current as technology evolves at a rapid pace. Competition from disruptive and less expensive services like Airbnb has also been fierce.
To remain current, hotels are tearing out some of the fundamentals that have come to define hotel rooms for years, and that includes standards like the minibar. In some cases, they’re even taking it a step further and are choosing to get rid of desks and closets. This more extreme decision is being made with the business traveler in mind, who in many cases doesn’t even bother to unpack their suitcase.
As for the desks, hotels are choosing to move them over to the reception area, encouraging a way to socialize with fellow guests and business-minded individuals. However, as some travelers prefer to avoid the feeling of an office and prefer their privacy, the decision could also backfire. What’s a hotel to do?
Unlike Airbnb where changes to an apartment can be made at little to no cost within a short amount of time, hotels have to work a lot harder to evolve with the times. Increasingly, it seems the solution is to create niche brands of hotels that cater to a specific audience or type of traveler. While there will still be hotels that keep the traditional desk and closet around, there will also be those that are meant for the crowds that would prefer to do without them.
Where do you think the industry is headed?
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